Understanding hospital purchasing and training sales

Together with a sales trainer with many years of experience in the Medtec industry, we pass the ball to each other in workshops lasting one or more days. How can you convince the hospital purchasing department? Who is the decision maker and how do you have to address them? How does the purchasing department react to which behavior of the sales department? How do you have to react to objections of the purchaser, which counter-arguments are useful and helpful.

With many practical examples / exercises, together we will make you fit for efficient customer contact.

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